Marketing is one of the most important things a business can do.
Not only does marketing build brand awareness but it can also increase sales.
On a base level, marketing is useful for customer education. In order to buy into a product, your audience needs to have a solid understanding of what it does and how it works. Marketing is the most effective way to communicate your value proposition to your customers in a fun and interesting way.
Customer engagement is the heart of any successful business. Marketing solves the question of how to keep a conversation going once your customer has walked out the door. Consumers want to be engaged outside the store. This is where marketing comes in, and whatever the medium, you can send your customers content to keep them engaged beyond store hours. Your audience wants to form a relationship with your brand, and marketing can be used to do just that.
Marketing is an important strategy to ensure the growth of your business. While your current customers should always be your main priority, marketing efforts can help you expand this base.
To market, your business, contact Potchefstroom Herald’s Sales Manager Antoinette Badenhorst, on (018) 293 0750.